As Dentists, we get access to high concentration formulas that non-dentists (like beauty therapists and supermarkets) are simply not allowed to use.

After trying all the top brands from around the world and seeing the imperfections in all of them, we now have our own exclusive formula that we know works extremely well! It works far better than any other brand we’ve tried, and has now fixed the common problem of sensitivity. Our formula has one of the lowest rates of sensitivity on the market.